She provided strategic communications counsel and training to C-Suite executives and marketing decision makers. A major portion of her consulting work was making sure their sales and food and beverage programs were superior to any other hotels and resorts in the country. Specifically, her hospitality marketing career took her around the country consulting for major luxury hotel chains such as Intercontinental Hotels, The Registry Hotel Corporation, Grand Kempinski Europe, and Loews Hotels New York. Leveraging the success she had selling a previous ready-to-drink into several hotels, resorts, entertainment venues, private jets and stadiums across the country, she knew with the help of an advisory team to develop the quality and taste, she could offer more variety and a premium product that offers guests a flavorful cocktail with natural flavors and ingredients.īetty is a proven entrepreneur who has owned and managed a PR and Marketing firm serving clients in a variety of industries executing impactful marketing and communications programs for three decades.
Her experience over the past thirty years led her to create her own line of ready-to-drink cocktails and mixes to serve the industries’ growing need for convenience and superior taste where guests expect it most.
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Betty “Lily” Spining has successfully navigated the hospitality, consumer packaged goods, food and beverage, and real estate industries giving her the foundation for what works and how to launch and sustain meaningful brands.
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